TY - JOUR
T1 - The role and relevance of marketing in SMEs: towards a new model
JO - Journal of Small Business and Enterprise Development
PY - 2002/01/01
AU - Simpson M
AU - Taylor N
ED -
DO - DOI: 10.1108/14626000210450559
PB - Emerald
VL - 9
IS - 4
SP - 370
EP - 382
Y2 - 2025/07/18
ER -