TY - JOUR T1 - Teach well, learn better - Customer involvement and new product performance in B2B markets: The role of desorptive and absorptive capacity JO - Industrial Marketing Management UR - http://dx.doi.org/10.1016/j.indmarman.2022.12.001 PY - 2023/01/01 AU - Najafi-Tavani S AU - Naud茅 P AU - Smith P AU - Khademi-Gerashi M ED - DO - DOI: 10.1016/j.indmarman.2022.12.001 PB - Elsevier BV VL - 108 SP - 263 EP - 275 Y2 - 2025/07/20 ER -