TY - JOUR T1 - Omnichannel management capabilities in international marketing: the effects of word of聽mouth on customer engagement聽and customer equity JO - International Marketing Review UR - https://eprints.whiterose.ac.uk/id/eprint/214780 PY - 2023/10/12 AU - Akter S AU - Mohiuddin Babu M AU - Hossain TMT AU - Dey BL AU - Liu H AU - Singh P ED - DO - DOI: 10.1108/imr-09-2022-0203 PB - Emerald VL - 41 IS - 1 SP - 42 EP - 73 Y2 - 2025/07/13 ER -