TY - JOUR T1 - A quadripartite approach to analysing young British South Asian adults鈥� dual cultural identity JO - Journal of Marketing Management UR - http://dx.doi.org/10.1080/0267257x.2017.1324896 PY - 2017/05/19 AU - Dey BL AU - Balmer JMT AU - Pandit A AU - Saren M AU - Binsardi B ED - DO - DOI: 10.1080/0267257x.2017.1324896 PB - Informa UK Limited VL - 33 IS - 9-10 SP - 789 EP - 816 Y2 - 2025/05/22 ER -