@article{article, title = {{Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity}}, publisher = {{Elsevier BV}}, url = {{http://dx.doi.org/10.1016/j.jbusres.2016.04.080 }}, year = {{2016}}, month = {{11}}, author = {{Najafi-Tavani S and Sharifi H and Najafi-Tavani Z}}, doi = {{10.1016/j.jbusres.2016.04.080}}, volume = {{69}}, journal = {{Journal of Business Research}}, issue = {{11}}, pages = {{5059-5064}}, note = {{Accessed on 2025/08/30}}}