@article{article, title = {{Marketing in SMEs: a 鈥�4Ps鈥� self-branding model}}, url = {{http://eprints.whiterose.ac.uk/102227/ }}, year = {{2016}}, month = {{3}}, author = {{Resnick SM and Cheng R and Simpson M and Louren莽o F}}, doi = {{10.1108/IJEBR-07-2014-0139}}, volume = {{22}}, journal = {{International Journal of Entrepreneurial Behavior & Research}}, issue = {{1}}, pages = {{155-174}}, note = {{Accessed on 2025/05/25}}}