@article{article, title = {{Would you forgive me? From perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives}}, publisher = {{Elsevier BV}}, url = {{http://dx.doi.org/10.1016/j.jbusres.2023.114138 }}, year = {{2023}}, month = {{11}}, author = {{Ali F and El-Manstrly D and Abbasi GA}}, doi = {{10.1016/j.jbusres.2023.114138}}, volume = {{166}}, journal = {{Journal of Business Research}}, pages = {{114138-114138}}, note = {{Accessed on 2025/07/20}}}