@inbook{inbook, title = {{Using mixed-methods, a data model and a computational ontology in film audience research}}, publisher = {{Routledge}}, url = {{https://doi.org/10.4324/9781032632452-4 }}, year = {{2023}}, month = {{10}}, author = {{Merrington P and Hanchard M and Wessels B and Pidd M and Rogers K and Forrest D and Higson A and Smits R and Townsend N and Yates S}}, doi = {{10.4324/9781032632452-4}}, pages = {{38-51}}, note = {{Accessed on 2025/05/30}}}