TY - CHAP T1 - No through road: A critical examination of researcher assumptions and approaches to researching sustainability T2 - Marketing In and For a Sustainable Society CY - Bingley, UK PY - 2016/01/01 AU - Oates CJ AU - McDonald S AU - Alevizou PJ ED - Malhotra NK DO - DOI: 10.1108/S1548 PB - Emerald SN - 9781786352828 VL - 13 SP - 139 EP - 168 Y2 - 2025/05/25 ER -